Who is the Vision to Visual Personality brand service for?

For people that serve in the following spaces that need a logo and brand design:

• maternal health (doulas, midwives, OBs, birth educators, lactation consultants, etc.)
• health & wellness (health coaches, fitness coaches, nutritionists)
• mental health/personal development (therapists, counselors, social workers)

If you fall outside of these spaces don't worry. I am happy to support service businesses that are women-centric.

How do I know the Vision to Visual Personality brand design service isn't right for me?

If you need a quick logo in 1 week or less, this service isn’t right for you.

If you don’t have the time to invest in not only your look but your brand story, then this service isn’t right for you.

If you want a print, digital or marketing piece, I offer creative support through monthly retainer plans. Reach out here for more information.

How much does this service cost?

I provide a custom quote for each project. The cost starts at $1,500 and ranges up to $2,400 depending on the complexity of the design and written story. The fee can be paid in whole or in 3 part installments.

How long will it take? This service takes approximately 6-8 weeks to complete.

How long will my brand story be?

Your brand story will be anywhere from 1–3 paragraphs. The length will depend on the unique details we uncover during phase 2. Your story is specific to your journey.

Do you offer retainer agreements?

Yes. I've spent many years as an in-house designer and I continue to contract my services to companies that need in-house quality and experience. My creative support plans range from 10–40 hours per month. Schedule a discovery call for more information.

How much do you charge?

The price of my brand design service starts at $1,500. Creative support rates are quoted according to the clients' needs and timeframe requested.

What are your billing policies?

My payment and billing process is simple. Along with a signed contract, most projects start with a client deposit of 33% of the total fee. I offer payment plans for certain projects.

Once the project is complete, you will receive a final invoice for the balance of the fee before any final files are released. Invoices are due within 15 days of receiving it. A 5% late fee will be charged for past due invoices. I accept Zelle (preferred), CashApp, Venmo and PayPal.

Are there any separate charges I should know about?

My fees include strategies that are part of the design process: research, preparation of a project brief, design conception, execution and delivery of final files.

Though my Visual Identity pacakge includes the design, printing and shipping of a set of 50 standard business cards, typically the following costs are NOT included in my design fees:

• Copywriting
• Printing and shipping
• Purchase of domain names
• Hosting fees for websites
• Purchase of stock photography/illustration
• Videography and background music for motion graphics/videos

I never bill you for separate charges before getting your thumbs up. My billing is transparent, so you will always know what you are paying for. Because like you, I like surprises—just not surprise invoices.

How long will my project take?

This depends on the project but a standard turnaround for full visual identity projects is at least 4-6 weeks. Smaller projects might take much less time, but I recommend at least 2 weeks for most projects to make sure it is getting the right amount of attention.

I know what I want. Can you just draw the concept I have for my logo?

Generally, no. While there's nothing wrong with using your vision as inspiration for your logo—and some logos just need a basic refresh—the most successful designs go through a process to determine whether or not the idea is viable.

Before “drawing” your idea, part of the process involves honestly asking ourselves: Does it make sense? Will it resonate with your target market? Does it have flexibility? Longevity? There is so much more to logo design than good execution.

What is a conceptual mood board?

A conceptual mood board is a visual reference that a designer may put together to kick off the creative phase of a project. A mood board might include things like preferred colors, typeface and most importantly, visual tone. The purpose of a conceptual mood board is to make sure the tone is right before the conceptual phase. This avoids wasting time on concepts we know won't hit the mark.

What are supporting design elements?

Supporting design elements will include color palette, typeface selection, photography and/or custom designed patterns. These elements are all part of a solid brand identity and is meant to support a logo solution.

How do you deliver my files?

Once the final invoice has been paid, you will receive your final files in a variety of formats. In many cases, I will supply you with formats that will work for your web and print needs. The files will be transferred via a secure Google Drive link that will be active for 30 days.

I keep an active archive of projects for about 1 year, so if you lose or misplace your files within that year, you can reach out for a copy, free of charge.

When can we start?

I’m always eager to tell incredible stories, but I only take on a set amount of projects at a time. Feel free to reach out and check my availability.