Audience:
Middle-aged adults that hosting elegant events

Message:
Celebrate milestones with fun & sophistication

A Day for You Events is an established event planning business that wanted to replace their logo with a distinct mark. Color and tone were top of the list in this case. The owner wanted the brand to appeal directly to her audience: mature, sophisticated customers, with their hearts set on hosting comfortable yet elegant events. The deep plum and gold were an instant win for Shanteia, who knew that palette would win over clients.

“It was not only important to me to have a design that I liked but also one that would speak to my target audience. Lou-Ann understands this crucial piece of designing a logo.“

— Shantiea Dean, Owner/Event Planner of A Day for You Events