Audience:
Focused, career-driven women in their prime

Message:
Awaken your inner goddess with a healthy, fruitful life.

Life coach and attorney Michelle Brown needed help and crafting a solid brand for her existing consultancy. Her target market of goal-minded women may be savvy, but they “need help recognizing stumbling blocks in their mindset and actions.” Together we crafted an abstract symbol to represent the process of unearthing the fiery yet balanced spirit that Michelle champions as the mission of her coaching business.