Audience:
Parents who prefer organic products for their toddler-aged children

Message:
Confidence in the art products your kids use

Honeyhues (case study), a line of organic finger-paints is completely non-toxic and flavored for the inevitably curious toddler. One of the major goals for this line was to lightly market the edible nature of the paints—just enough to assure parents without making the paint look like food. Honeyhues balances a natural feel while appealing to kids and their safety-conscious parents.