Audience:
Tech-saavy adults searching for events

Message:
Always know the local scene, while home or traveling

The Bhlen team needed a strong logo that would reinforce their brand promise: to be an event-mecca that delivers custom results with ease. Their biggest goal is to make sure users feel saavy, efficient, fun, modern and included. Bhlen users will "never be bored again," as their tagline reinforces. The symbol puts the letter B in a party-like atmosphere, as if viewing it through a cool blue prism. The group instantly connected to the abstraction behind the symbol.